Tiger Woods has won 15 major championships, 82 PGA Tour titles and more than $120 million in official PGA Tour prize money. That combination of sporting dominance, global recognition and crossover appeal explains why the Sponsors of Tiger Woods remain among the most valuable partnerships in golf. Even with a reduced tournament schedule in recent seasons, Woods continues to be a major commercial force in equipment, apparel, luxury, travel, technology and gaming.
This 2026 report covers Tiger Woods’ leading publicly known sponsor, licensing and commercial relationships. Because endorsement contract lengths and financial terms are often private, the list focuses on brands with active public associations, recent campaigns, on-course visibility or continuing business partnerships.
Top Sponsors of Tiger Woods in 2026
| Brand | Relationship Category | Key Details |
|---|---|---|
| TaylorMade | Equipment and apparel partner | Woods has used TaylorMade clubs since 2017 and partnered with the company on the Sun Day Red apparel brand. |
| Sun Day Red | Signature apparel and footwear brand | Launched with TaylorMade in February 2024 after Woods’ departure from Nike. |
| Bridgestone Golf | Golf ball sponsor | Woods has played Bridgestone golf balls since 2016, notably the Tour B X model. |
| Rolex | Luxury watch partner | One of Woods’ longest-running premium endorsements, dating to 1997. |
| Monster Energy | Energy drink sponsor | Monster branding has appeared on Woods’ golf bag since the partnership began in 2016. |
| Hero MotoCorp | Corporate and tournament partner | Hero is the title sponsor of the Hero World Challenge, the tournament hosted by Woods’ TGR Foundation. |
| Full Swing | Golf technology partner | Woods is closely associated with Full Swing launch monitors and indoor golf simulators. |
| NetJets | Private aviation partner | NetJets has worked with Woods as a global ambassador and private-aviation partner. |
TaylorMade and Sun Day Red
The most important modern relationship among the Sponsors of Tiger Woods is TaylorMade. Woods signed with TaylorMade Golf in 2017 after Nike exited the golf-equipment business. Since then, he has used TaylorMade drivers, fairway woods, irons and wedges in competition.
In February 2024, Woods and TaylorMade introduced Sun Day Red, a standalone premium apparel, footwear and lifestyle brand. The name references Woods’ iconic tradition of wearing red on Sundays, while the “15” logo recognizes his 15 major victories. Sun Day Red effectively replaced Nike as Woods’ signature apparel platform after his 27-year Nike relationship ended in January 2024.
It is important to separate Sun Day Red from a conventional endorsement. Rather than simply wearing a sponsor’s clothing, Woods is a central creative and commercial partner in the brand’s development.
Bridgestone Golf Ball Sponsorship
Bridgestone remains one of Tiger Woods’ most visible golf sponsors. Woods began playing Bridgestone balls in 2016, ending his long association with Nike golf balls. He has most often been associated with the Bridgestone Tour B X, a ball designed for high-speed players seeking lower spin off the driver and controlled greenside performance.
For golfers researching the equipment used by Tiger Woods, the Bridgestone partnership matters because his ball fitting and testing feedback has been incorporated into product promotion and tour-level development. Woods’ well-known preference for feel and trajectory control makes the Bridgestone relationship especially credible to serious players.
Rolex, Monster Energy and Hero MotoCorp
Rolex is Tiger Woods’ longest-standing luxury partner. Their relationship began in 1997, shortly after Woods’ breakthrough Masters victory. Rolex also has deep connections across golf through major championships, the Ryder Cup, the DP World Tour and elite tournaments, making the partnership a natural fit for Woods’ legacy.
Monster Energy became a Tiger Woods sponsor in 2016. The Monster logo has been a familiar sight on his golf bag, including during major championship appearances and comeback events. Unlike a traditional equipment deal, Monster’s value comes from Woods’ global celebrity, competitive intensity and appeal beyond golf audiences.
Hero MotoCorp has an important association with Woods through the Hero World Challenge. The event, hosted by Woods and benefiting the TGR Foundation, brings together a small elite field and has become a significant fixture on the late-season golf calendar. Hero’s tournament title sponsorship should not automatically be treated as identical to a personal endorsement contract, but it remains one of Woods’ most meaningful corporate affiliations.
Full Swing, NetJets and Gaming Partnerships
Other notable Tiger Woods commercial partners include Full Swing, whose simulator and launch-monitor technology is used by tour players and home-golf customers. Woods has been an influential ambassador for the brand, helping connect Full Swing with serious golfers seeking data-driven practice technology.
NetJets is another high-profile partner, aligning with Woods through private aviation and global ambassador activity. The relationship reflects the international travel demands of elite golf, business appearances and tournament hosting.
Woods also maintains substantial licensing and gaming value. He has worked with 2K on the PGA Tour 2K franchise and announced an ambassador and advisory relationship with EA Sports in 2024. These are better described as media and licensing partnerships than traditional bag-logo sponsorships, but they expand the Tiger Woods brand to millions of golf-game players.
Former Tiger Woods Sponsor: Nike
Nike is no longer among the current Sponsors of Tiger Woods. Woods announced the end of his Nike partnership on January 8, 2024, closing one of the most recognizable athlete-brand relationships in sports. The agreement lasted 27 years, beginning in 1996, and helped turn Woods’ Sunday red shirt into one of golf’s defining images.
Sun Day Red now carries that apparel legacy forward, while TaylorMade, Bridgestone, Rolex, Monster Energy, Hero, Full Swing and NetJets remain the most important names connected to Tiger Woods’ current commercial identity.
