Did you know Jason Day has spent 51 weeks as the world’s No. 1-ranked golfer and has collected 13 PGA Tour victories, including the 2015 PGA Championship? That elite profile makes the Sponsors of Jason Day especially valuable to brands in golf equipment, luxury travel, apparel and automotive markets. While exact contract values are private, Day’s most visible commercial partnerships reflect his status as one of Australia’s most marketable golf stars.
This 2026 report covers Jason Day’s principal publicly disclosed sponsors and equipment partners. Sponsorship agreements can change without public contract details, so tournament clothing, bag branding and official brand announcements remain the best indicators of an active relationship.
Top Sponsors of Jason Day
| Sponsor | Category | Jason Day Partnership Role | Key Details |
|---|---|---|---|
| Malbon Golf | Golf apparel and lifestyle | Apparel ambassador | Day joined Malbon Golf in January 2024 in a multi-year partnership. |
| TaylorMade Golf | Clubs, golf balls and accessories | Tour staff equipment player | Day has used TaylorMade clubs and TaylorMade TP5-series golf balls during his modern PGA Tour career. |
| NetJets | Private aviation | Global brand ambassador | NetJets announced Day as an ambassador in 2023. |
| Lexus | Luxury automotive | Brand ambassador | Day has been associated with Lexus through high-profile golf and lifestyle marketing campaigns. |
| Golf Pride | Golf grips | Equipment supplier relationship | Golf Pride grips have regularly appeared in Day’s tournament equipment setup. |
Malbon Golf: Jason Day’s Most Visible Apparel Sponsor
Malbon Golf is the most important apparel name among the current Sponsors of Jason Day. The Los Angeles-based golf lifestyle company announced Day’s signing in January 2024, marking a significant shift from the traditional major-brand apparel model that had defined much of his earlier career.
Day’s Malbon partnership is particularly notable because it matches his increasingly fashion-forward presence on the PGA Tour. His bold vests, knitwear, relaxed silhouettes and tailored golf outfits have generated substantial media coverage at majors and PGA Tour events. For Malbon, Day brings championship credibility: he is a major winner, former FedExCup champion and former world No. 1.
Before Malbon, Day was strongly associated with Nike Golf apparel. Nike remains an important part of his historical sponsorship story, but Malbon became the defining apparel brand of his recent tour identity.
TaylorMade Golf Equipment Partnership
TaylorMade is one of the longest-running and most recognizable Jason Day sponsors. Day joined the TaylorMade Tour staff in 2016, following his breakthrough 2015 season, when he won five times worldwide and captured the PGA Championship at Whistling Straits.
The Australian star has regularly played TaylorMade metalwoods, irons, wedges and TaylorMade TP5 or TP5x golf balls. His bag setup can change by season and tournament, but TaylorMade remains central to searches for Jason Day clubs, Jason Day WITB and what golf ball Jason Day uses.
Day’s equipment relationship has substantial marketing value because he is known as a powerful, technically demanding player. During his peak years, he was regularly among the PGA Tour’s most dangerous drivers and one of the game’s strongest players under major-championship pressure.
NetJets and Jason Day’s Luxury Travel Connection
Private aviation company NetJets named Jason Day as a global brand ambassador in 2023. The partnership connects a premium travel brand with a player whose schedule includes PGA Tour tournaments, major championships, international appearances and family travel.
NetJets has built a major presence in professional golf through relationships with elite players and events. For Day, the deal fits naturally with the travel demands of a golfer who competes across North America and internationally throughout the season.
Lexus Sponsorship and Lifestyle Branding
Lexus has also been a prominent name linked to Jason Day. The luxury automotive manufacturer has used golf ambassadors to reach affluent consumers, and Day’s polished public image, family-oriented personality and championship record make him a logical fit.
Unlike an equipment sponsor, a Lexus partnership is designed around brand storytelling, hospitality, advertising and customer engagement. These agreements are often less visible than a logo on a golf bag, but they can be highly valuable for established PGA Tour players.
Golf Pride and Other Jason Day Equipment Relationships
Golf Pride has been associated with Day through his use of the company’s grips. Grip sponsorships are important in professional golf because even small equipment details can affect feel, shot control and confidence. Day’s club specifications may change, especially with drivers, fairway woods and putters, but grip consistency is often crucial for tour professionals.
Fans should separate confirmed commercial sponsors from products appearing in a single Jason Day WITB report. A player may test a club or use a specialized putter without holding a broad endorsement deal with that manufacturer.
Why Jason Day Remains Valuable to Sponsors
The Sponsors of Jason Day benefit from more than his on-course results. He combines Australian and international appeal, a major championship pedigree, strong name recognition and a distinctive modern golf style. His 2015 PGA Championship victory, 2016 Players Championship win and 2023 AT&T Byron Nelson victory demonstrate success across different stages of his career.
For brands targeting serious golfers, luxury consumers and younger golf-fashion audiences, Jason Day remains an influential ambassador. Malbon Golf, TaylorMade, NetJets, Lexus and Golf Pride represent the key public-facing partnerships shaping his commercial profile entering 2026.
