What brands back one of golf’s most energetic young stars? Born on June 21, 2002, Tom Kim had already won three PGA Tour titles before turning 22, including the 2022 Wyndham Championship and consecutive Shriners Children’s Open victories in 2022 and 2023. That rapid rise has made the Sponsors of Tom Kim a high-interest subject for golf fans, equipment buyers, and brands watching the next generation of international players.
Known professionally as Tom Kim and in Korea as Kim Joo-hyung, the South Korean PGA Tour player has built a sponsorship portfolio that combines global golf equipment, sportswear, financial services, automotive luxury, and Korean corporate support. Contract terms and end dates are usually private, so this 2026 report focuses on the most prominent publicly announced and consistently visible Tom Kim endorsements.
Top Sponsors of Tom Kim at a Glance
| Sponsor | Category | Tom Kim Association |
|---|---|---|
| Nike | Golf apparel and footwear | Official apparel and shoe partner |
| Titleist | Golf clubs, golf ball and accessories | Titleist equipment player and Pro V1x user |
| CJ Group | Korean conglomerate and sports sponsorship | Longstanding corporate backer, visible logo partner |
| Woori Financial Group | Financial services | Brand ambassador partnership announced in 2023 |
| Genesis | Luxury automotive | Global golf brand ambassador relationship |
Nike: Tom Kim’s Apparel and Footwear Sponsor
Nike is one of the most visible Sponsors of Tom Kim. The global sportswear company signed Kim as a golf athlete following his breakout 2022 season. He regularly wears Nike golf polos, pants, outerwear, caps, and golf shoes during PGA Tour events.
The relationship is a natural fit for a player known for youthful energy and emotional crowd engagement. Nike’s golf roster has historically featured major champions and elite tour professionals, and Tom Kim gives the brand a strong connection to Korean golf fans and younger global audiences. For golfers searching for “Tom Kim golf clothes” or “Tom Kim golf shoes,” Nike is the primary brand to watch.
Titleist: Tom Kim’s Golf Equipment Sponsor
Titleist is central to Tom Kim’s on-course identity. He has played Titleist golf equipment and a Titleist Pro V1x golf ball, one of the most popular premium balls on the PGA Tour. His bag setup can change during the season, but his equipment has commonly included Titleist metalwoods and irons, Vokey Design wedges, and a Scotty Cameron putter, all brands within the Acushnet family.
Tom Kim’s equipment selections have included tour-level models such as Titleist drivers, T-Series irons, Vokey wedges, and Scotty Cameron putters. This makes Titleist especially important for readers researching Tom Kim WITB, Tom Kim golf clubs, or the golf ball used by Tom Kim.
While professional golfers can test and adjust clubs according to course conditions, Titleist remains the dominant equipment brand associated with Kim’s PGA Tour career.
CJ Group: A Foundational Korean Sponsor
CJ Group has been one of Tom Kim’s most significant long-term supporters. The South Korean conglomerate has a substantial presence in professional golf through tournament sponsorship, player development, food, entertainment, logistics, and retail businesses. Kim joined CJ’s golf athlete stable early in his professional career, before he became a PGA Tour winner.
The CJ relationship is particularly meaningful because it helped support Kim’s progression from a promising international golfer into a global tour star. CJ branding has appeared on his tournament apparel and headwear, making it one of the easiest Tom Kim sponsor logos for fans to recognize.
Woori Financial Group Partnership
In 2023, Woori Financial Group announced Tom Kim as a brand ambassador. The Korean financial institution added Kim to its sports marketing program as his profile grew following his PGA Tour success and Presidents Cup appearances.
Financial-service sponsorships are valuable in professional golf because they often extend beyond logo placement. They can include advertising campaigns, client events, youth-golf initiatives, and South Korean market activations. Woori Financial Group strengthens Tom Kim’s commercial reach at home while he competes primarily in the United States and at international events.
Genesis and the Luxury Automotive Connection
Genesis, the luxury automotive brand, has also partnered with Tom Kim through its golf ambassador program. The brand is deeply invested in professional golf through the Genesis Invitational on the PGA Tour, the Genesis Scottish Open, and other international golf properties.
Tom Kim’s partnership with Genesis places him alongside a select group of globally recognized golf ambassadors. For Genesis, Kim offers a compelling combination of PGA Tour credentials, Korean heritage, international appeal, and a personality that connects well with fans.
Why Tom Kim’s Sponsorship Portfolio Matters
The sponsors of Tom Kim reflect the modern business of professional golf. Nike supplies performance style, Titleist supports his equipment needs, CJ Group provides foundational Korean corporate backing, Woori Financial Group adds financial-sector visibility, and Genesis connects him with a premium automotive brand.
At just 23 years old in 2026, Tom Kim already has three PGA Tour wins and multiple team-event appearances on his résumé. If he adds major championship contention and more PGA Tour victories, his endorsement value is likely to increase further. For now, Nike, Titleist, CJ Group, Woori Financial Group, and Genesis remain the key brands most closely linked with the rising South Korean golf star.
